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Bridge Senior Living Celebrates World Alzheimer’s Month with the Official Launch of Lilac Trace Memory Care Neighborhoods

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Orlando, Florida – Sept. 6, 2023 — Bridge Senior Living today announced the rebranding of its memory care neighborhoods, each now called “Lilac Trace.” The announcement coincides with World Alzheimer’s Month, an international initiative run by Alzheimer’s Disease International that raises awareness of Alzheimer’s and dementia.

Lilac Trace, so named for the lilac’s purple shade that is a symbol of Alzheimer’s Awareness, is reminiscent of memory gardens that have been shown to help those with the disease heal the body and mind. The word “trace” directly reflects Bridge Senior Living’s individualized approach to Memory Care, underscoring the path our caregivers walk with each Memory Care resident throughout their journey.

“Lilac Trace was created through the years of Memory Care experience our collective team possesses, from individual caregivers at each community to our executive team members,” said Bridge Senior Living Chief Operations Officer Robert Goyette. “Our specially designed Lilac Trace neighborhoods offer holistic support that celebrates each resident’s story. It truly is personalized Alzheimer’s and dementia care.”

Lilac Trace’s individualized approach to care was initially inspired by the best-selling book Meet Me Where I Am by memory care expert Mary Ann Drummond. This philosophy emphasizes the importance of connecting residents to their pasts while celebrating their present point of view at any moment throughout the day.

“What makes Lilac Trace unique is Bridge Senior Living’s commitment to the three C’s of Memory Care, a holistic focus on resident and families,” said Chuck Jennings, Bridge Senior Living’s Senior Vice President of Wellness. “By connecting with residents, collaborating with families, and caring and protecting in a therapeutic environment, we use evidence-based programs to help our residents live their best life. That is our mission.”

Lilac Trace will be officially incorporated into all Bridge Senior Living memory care communities, offering supportive care services that meet the personal needs of each resident.


About Bridge Senior Living

Bridge Senior Living is an Orlando-based collection of 35 senior living communities spanning 18 states. The company is an industry leader in communities offering a full continuum of care, including independent living, assisted living or personal care, and memory care. For more information, visit


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